- Newspapers
- Magazines
- Events
You can use print media to reach a small targeted audience or you
can use it to cover with country with a publication like USA Today.
The following breaks down the three forms:
Newspaper Advertising
Arguably the oldest form of advertising, using newspapers can
still be a very viable form of communicating with your target
audience. While it can be pricey to take out a full-page ad on
a regular basis, using print on a one-time-only basis for specific
campaign can still be useful. Newspapers can be both national
and local and they can also take the form of trades newspapers which
specifically focuses on a particular agenda. If you need to
reach business decision makers, the trade publications are useful
ways to reach your specific target audience without the waste.
Magazines
Magazines can reach consumers regionally or nationally and like
trade newspapers allow you to specifically target the people that
you need to reach. From Sports Illustrated for the Men, Good
Housekeeping for the Women, to Time Magazine for the Educated, there
are many ways to reach the consumer with magazines and Union
Labor Works can help you determine the right mix.
Event Publications
Placing an ad in the high school school play program to
purchasing an ad in the U2 concert program to placing an ad in the
Pittsburgh Steelers Gameday program, these are all forms of event
publications. Each event has it's own unique audience and we
will analyze the cost and audience for you to determine if the event
is right for you!
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