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Using outdoor
advertising is great for reaching high-traffic areas with a short and
concise message. The most commonly used forms of out-of-home
advertising are:
- Billboards
- Event Signage
- In-Stadium Signage
- Transit Signage
Billboards
Billboards range can from the sign that you see on the side of
the road to the painted advertisement on a building. The top
photo on the left is a sample billboard. Union Labor Works
has the expertise to know when a sign is of good value or if it's
just an inexpensive sign and we can help you make that decision.
Event Signage
From the local County Fair, to the Concert in the park, to the
4th of July Festival, there are signage opportunities for you to get
involved with. Events usually range from one to 14 days and
depending upon the audience can be effective. We'll make sure
that the event makes sense for your overall campaign.
In-Stadium Signage
In every stadium in the country there are signs showing the brand
name of a company. Most in-stadium signs only contain the name
of the company which can limit the response that comes from the
investment, however at Union Labor Works we design campaigns
that create sinergy for the client. In the second picture on
the right, you'll notice that the Air Traffic Controllers have their
sign next to the radar gun read-out board in RFK Stadium.
Transit Signage
Are you trying to reach low income communities in a recruitment
campaign? Are you trying to reach business decision makers?
Across the country the people that you want to reach are using
public transportation systems to travel and we can pair your up with
the right system for your target audience!
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