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The Alliance Wins!
[11/12/2007] - The Sheraton of New York played host to the first National Construction, Labor & Management Marketing Conference on November 1st & 2nd, 2007 in New York City. During the award ceremony portion of the conference Union Labor Works client "The Alliance" won an award for their marketing campaign. The Alliance is a joint partnership between Plumbers and Pipefitters Local 322 and the South Jersey Mechanical Contractors Association. Click on the headline to read more!  more
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ULW Completes an Industrial Construction Video for The Alliance!
[4/24/2007] - The Alliance is a joint partnership created by UA Local 322, Plumbers and Pipefitters, and the South Jersey Mechanical contractors. Click on the headline to view this Industrial Construction Video narrated by ESPN's Sal Paolantonio. link
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ULW Completes a Commercial Construction Video for The Alliance!
[4/24/2007] - The Alliance is a joint partnership created by UA Local 322, Plumbers and Pipefitters, and the South Jersey Mechanical contractors. Click on the headline to view this Commercial Construction Video narrated by ESPN's Sal Paolantonio. link
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Union Labor Works Completes the Video for the PA Pipe Trades!
[4/23/2007] - The attached video is for workforce reinvestment, i.e. targeted towards those still in high school and the non-union experienced journeymen. link
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Click Here to view the Business Card CD for UA Local 449
[3/23/2006] - Click on the headline above to view the Business Card CD for Steamfitters Local 449 in Pittsburgh. The CD was created to send to Owners and End Users in the Pittsburgh area and features testimonials by Pittsburgh Pirates Owner Kevin McClatchy, SuperBowl Champion Pittsburgh Steelers owner Dan Rooney, and others. The CD is voiced by former player and current Pirates announcer Steve Blass. link
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Promoting the Business Card CD after the Direct Mail Campaign
[3/23/2006] - Upon completion of a direct mail campaign, it is sometimes important to promote the video that you created. Click on the headline above and you can view the 30-second TV Commercial that was aired on cable TV in Pittsburgh by Steamfitters Local 449. link
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| One of the best emerging marketing
pieces is the use of Business Card CD's and DVD's.
These multimedia platforms allow you to show a video to your
desired recipient. In today's tech savvy world, some
marketing pieces don't always tell your true story.
Videos with footage of past projects, training, video and
testimonials can be a far more powerful representation of
your work. |
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These video's will range in length, but the most common
range is from 30-seconds to 10 minutes. In the left
hand column you can view a sample video that was created by
Steamfitters Local 449 out of Pittsburgh.
Business Card CD's can come in different shapes and sizes.
They are setup to play in a cd-rom so that your desired
viewer can just pop it into their computer while they eat
their lunch. We will also produce a set of DVD's for
you so that if you have to make a presentation in a board
room, that you can just put it into the DVD player.
In terms of fees, the largest portion of the fee is the
production cost which includes shooting footage as well as
the editing time. Mass production of the cd's come at
low fixed costs especially when you buy them in bulk.
Once you've produced your marketing pieces, Union Labor
Works will help you with a direct mail campaign using
previously compiled lists as well as lists that we can
purchase from marketing firms.
If you would like to read more about Business Card CD's and
DVD's, email us with a request and we'll send you our
detailed PowerPoint presentation which can answer a lot of
your questions.
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